Merchandise display card



March 8, 1949. M. LOEB Re. 23,088

MERCHANDI SE DI SPLAY CARD -0riginal Filed Jan. 16, 1946 F/G4 v is I I2)I I //4 I Aj Z {A} INVENTOR MOR/TZ Z055.

'AFTORNFYS Reissuecl Mar. 8, 1949 UNITED STATES PATENT OFFICE.

MERCHANDISE DISPLAY CARD Moritz Loeb, New York, N. Y.

Original No. 2,424,762, dated July 29, 1947, Serial No. 641,445, January16, 1946. Application for reissue February 27, 1948, Serial No. 11,382

4 Claims. 1

This invention relates to display cards for articles of merchandise suchas small articles of hardware.

An object of the invention is to provide a device on which the articlecan be easily, surely, and economically displayed and so simply that thecost of producing and assembling the device is reduced to a minimum.

Generally speaking the invention concerns a display card on which anarticle is mounted by a form such as an endless band of material whichis flexible such as wire which is bent into engagement with slottedportions of the card in a novel manner to cause the band to overlie thearticle and hold it on the card.

More specifically the form is an endless wire band of elongatedconfiguration which is bent upon itself at each end to engage andproject into slotted portions of the card and is along its mid portiondisposed to bear against the article on the front face of the card tohold the article thereon.

More particularly the device comprises a card provided with pairs ofslots which are disposed adjacent the ends of the card while theelongated endless wire band has its ends bent around and insertedthrough the slots and then bent inwardly to lie against the rear face ofthe card. The portion of the band disposed on the front of the cardextends along and over the article and holds the article securelythereon.

Therefore, it is apparent that an endless elongated metal wire band isbent at each end to project into slots in the card at the ends of thearticle disposed thereon and that the main portions of the wire passalong above the article and bear thereagainst to hold the article inplace on the card. This provides an extremely simple, inexpensive, andyet certain means for holding articles on cards without the usualcumbersome and expensive means hitherto provided.

The preferred present form which the invention may assume is illustratedin the drawings, in which,

Figure 1 is a front elevational view of an article held on a card inaccordance with my invention.

Figure 2 is a rear elevational view of the display card.

Figure 3 is a vertical transverse section taken on the line 3-3 ofFigure 1.

Figure 4 is a horizontal sectional view taken on the line 44 of Figure1.

Figure 5 is a plan view of the elongated wire securing band.

In the form of the invention illustrated in the drawings, it is to benoted that the article to be displayed, in this case a barrel bolt I0,is mounted on a card II. The card II is made of rigid cardboard so asnot to flex under the weight imparted thereto by the article supportedthereon. In this case the card is provided with slots I2 disposedtherein adjacent each end of the bolt I0 and slightly beyond the endsthereof.

In order to hold the article I0 in place on the card, a flexibleconnector or retainer is provided in the form of an endless elongatedband of wire I3. The loop ends I4 of said elongated band I3 are bent toproject through the slots I2 and then bent inwardly to flatly lieagainst the rear face of the card II as shown in Figure 2. The mainextended portions of the Wire are seen to extend along above and incontact with the article on the front face of the card and hold thearticle in place thereon.

The elongated connector or clip I3 is preferably constructed of a singlelength of bendable wire having its ends secured together by twisting I5.

The stems of the fastening screws or elements A for securing the articleof hardware in position in use extend through openings B in the articleand have their heads disposed against the card II. Thus the screws areheld against displacement and are also visibly displayed upon the card.

It will be understood that the card I I may have more than one pair ofslots if desired to accommodate a plurality of wire form members I3 ifdesired.

The front face of the card may have suitable indicia printed thereonwhich relates to the article supported thereon and the source of itsmanufacture.

While the invention has been described in detail with respect to apresent preferred form which the invention may assume, it is not to belimited to such details and form since many changes and modificationsmay be made in the openings therein, fastening screws having theirshanks freely passing through the respective openings with their headsinterposed between the front face of the card and the rear of thearticle, and an elongated member overlying the front of the article andcooperating with the screws for holding the article upon the card andhaving its ends secured to the card beyond the respective ends of thearticle.

2. In combination, a display card, an article of hardware flatly fittingagainst the front face of said card, said article having two rows ofscrew receiving openings therein, fastening screws having their shanksfreely passin through the respective openings with their headsinterposed between the front face of the card and the rear of thearticle, said card having slots therein beyond the respective ends ofthe article, and a bendable wire form member overlying the front of thearticle between the rows of openings and having its ends extendingthrough the slotsand bentover the rear face of the card.

3. In combination a display card, an article of hardware upon the frontface of said card, said article having one Or more openings therein, afastening element for each opening, each element comprising a head and ashank extending therefrom, the head being in the opening, and interposedbetween the card and the article, and the shank projecting through theopening, and means engaging the face of said article and piercing saidcard to hold the article in place.

4. The combination according to claim 3 wherein said means comprises a'Wire clip piercing said card, and having its ends bent over to hold thearticle and card together.

MORITZ LOEB.

REFERENCES CITED The following references are of record in the file ofthis patent:

UNITED STATES PATENTS Number Name Date 1,890,181 Hoffman Dec. 6, 19322,263,039 Jorgensen Nov. 18, 1941

